PR Strategy & Campaigns

A PR strategy tailored to the details important to your travel brand

There’s always something remarkable happening in the world of travel, which tends to mean there are many PR opportunities for travel brands, all throughout the year.  It’s knowing which opportunities are right for your brand and how they’re going to move the needle in terms of your brand’s reputation, recognition and revenue that make a PR strategy so valuable.

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What’s included in my Travel PR Strategies?

  • A PR strategy that is tailored to:

    • Your brand

    • Your audience

    • Your commercial objectives

  • Fresh ideas and creative campaigns - I never rely on a one-size-fits-all approach

  • An annual strategy that incorporates topical  media and seasonal opportunities as well as key milestones, news and developments from your brand

  • GEO PR & AI visibility – making sure PR is contributing toward the visibility and discoverability of your brand in AI-powered search tools

Strategic PR initiatives: what’s involved?

Details make all the difference.  These are the types of initiatives I work through when creating a bespoke PR strategy for your travel brand:

Initiative What it involves
Annual PR strategy
  • Bespoke creative annual strategy
  • Identify key opportunities throughout the year
  • Incorporate relevant seasonal, calendar, cultural and wider media moments
  • Align with your wider marketing plan to fully support objectives
  • Set priorities and objectives
Campaign planning
  • Develop creative PR campaigns and story ideas
  • Identify opportunities to generate coverage
  • Plan activity around launches, promotions, seasons and relevant moments
  • Ensure PR activity connects to wider marketing/comms/SEO activity
Media planning
  • Identify most relevant media and journalists
  • Build tailored media lists based on the brand, target audience and campaign
Media assets
  • Create/manage media kits
  • Maintain an accessible image bank
  • Ensure journalists have the information and imagery they need
Newsjacking & opportunities
  • Monitor news, trends and conversations
  • Identify opportunities for the brand to join relevant conversations
  • React quickly when appropriate, drafting quotes for approval

Measuring success of your PR strategy

It’s important to monitor every PR strategy to ensure it’s as effective as possible.  To keep track of what’s working best, measurement will include:

  • Monitoring coverage with relevant metrics such as reach, call to action, link profile, and CPM

  • Monthly reporting / regular updates

  • Annual review

  • Media targets prioritised by customer profile and dominance in AI citations

  • Quarterly calls for tactical goal setting

  • Continuous learning and adaptation to support commercial priorities

Are you ready for a PR strategy that puts your brand front-of-mind for your audience?

Contact Kate