Your Travel PR Specialist
Get real results from an expert with over 20 years’ experience in leading PR for travel, hotel & lifestyle brands
Travel brands I’ve worked with:
I act as an extension of your in-house team. I don’t represent more than one client in each sub-sector, and I don’t over commit on time and resource.
Your brand will always be my priority.
“I have worked with Kate for more than 10 years on a wide range of successful travel projects. She's fast, friendly and fun to collaborate with - and delivers quality content.”
— Nigel Thompson, Travel Editor, Daily Mirror and Reach PLC national newspapers
Travel PR Services
Media Relations
Always-on proactive and reactive function for media relations.
Press Trips
Group and individual.
Influencer Relations
Paid campaigns or gifted trips.
Competitions & Partnerships
Third party endorsements for your brand.
Feature Pitching
Scouring the news agenda to find relevant opportunities for your brand.
Events
Event management, representation and networking.
About KBX PR
KBX PR is a boutique travel PR consultancy led by me, Kate Bates. I have 20+ years’ experience delivering travel and lifestyle PR results and I love what I do today just as much as when I started.
I offer a unique solution for brands seeking a fresh approach to their PR and communications strategy. If you have:
Tried multiple agencies but never found it quite right
Experienced high churn with your account team or been impressed in a pitch, only to never see those people again
Found yourself speaking to a different team member every week
Wished for a more intuitive style, integrated approach with the wider communications team and to feel like your account is the priority
Then I can help.
Travel PR Case Studies
James Villas
Malting Farm Cabins
The Adventure People
Areas of PR Expertise
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Creating a creative annual strategy incorporating key media, calendar and brand moments, alongside a tailored media list aligned to market and business goals.
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Developing and maintaining the media kit and image bank, alongside writing press releases and other media content.
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Continuously identifying and pitching relevant new outlets, journalists and contacts, using trends, media databases and news cycles to create opportunities for the brand.
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Monitoring media requests, trends and the news cycle to identify reactive opportunities, manage the press office and develop timely newsjacking activity.
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Facilitating press trips and first-hand media reviews, as well as attending events, awards and media meetings on your behalf.
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Researching, evaluating, contracting and managing social media and influencer partnerships, alongside brand partnerships including competitions, promotions and reader offers.
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Promoting key spokespeople through trade and local press, while supporting crisis communications through holding statements, media statements and spokesperson media training.
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Managing external PR, digital PR, SEO, influencer and talent agencies, alongside providing press cuttings, monthly summaries and annual reviews, including metrics such as CPM.
Arrange a free 30-minute call
Get in touch for more information on how I can help you achieve your travel, accommodation and lifestyle PR goals and to request a bespoke PR proposal.