Influencers, Partnerships & Experiences

Creating opportunities for your brand to shine in front of new audiences

Travel isn’t a product, it’s an emotional, well-thought-out purchase.  That’s why partnering with the people your target audience already knows and trusts can be so valuable for travel brands.  Whether it’s an influencer partnership, brand collaboration, press trip or large-scale event, you can leave all the talent management, planning and communication in my experienced hands.

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The Eiffel Tower in Paris, France, with a reflection in a body of water at its base, greenery around, and a partly cloudy sky.

What’s included in my influencers, partnerships and experiences services?

  • Connecting your travel brand with the most relevant and mutually beneficial people, partners and experiences

  • Creating opportunities that generate awareness and conversation

  • Selecting partnerships because they make sense for your brand, not simply because someone has a large following

  • Facilitating first hand media reviews with press trips - group and individual

  • Networking and representation: attending events, awards and media meetings on your behalf

Influencers, partnerships & experiences: what’s involved?

Initiative What it involves
Influencer & social partnerships
  • Research relevant influencers/creators
  • Identify the right fit for the brand
  • Evaluate audiences and suitability
  • Manage outreach
  • Contracting
  • Follow-up and relationship management
Brand partnerships
  • Identify complementary brands
  • Develop mutually beneficial partnerships
  • Competitions
  • Promotions
  • Reader offers
  • Campaign collaborations
Press trips & first-hand experiences
  • Plan and facilitate press trips
  • Connect brands with relevant media
  • Give journalists first-hand experiences to review
  • Coordinate the practical elements
  • Generate authentic coverage based on real experiences
  • Hosting on-site to ensure success
  • Manage all follow up and evaluate return on investment
Events, networking & representation
  • Attend relevant events and industry opportunities
  • Networking on behalf of the brand
  • Share brand details at one-on-one media meetings
  • Coordinating award entries and representation if required
  • Building relationships that can create future opportunities

Measuring success of influencers, PR partnerships and PR events

It’s important to measure the effectiveness of every PR partnership.  I will use a combination of qualitative and quantitative measurement metrics to identify what’s working best and where to focus ongoing or future activity.  These measurements include: 

  • Tracking coverage and resulting exposure

  • Monitoring campaign/partnership performance

  • Monthly reporting including metrics such as CPM

  • Sharing press cuttings

  • Reviewing which partnerships and activity deliver the strongest results

Are you ready to create a partnership all your soon-to-be customers will be talking about?

Contact Kate