Corporate & Crisis Communications
Positioning your people as the experts they are and protecting your reputation at all times.
Reputation has never been more important. In the world of AI, where people planning holidays are taking to the internet and AI apps to ask for the best places to book, it’s not just what ‘Laura who went there last year’ says that matters, anymore. This is where corporate and crisis communications comes in - to ensure you’re recommended for all the right reasons and to keep your brand held in high esteem, always
What’s included within corporate and crisis communications?
Building the profile of your brand and the personalities of the experts within it
Getting your experts’ voices shared in relevant media, including expert positioning quotes, interviews, podcasts etc.
Preparing for difficult situations including facilitating media training if required
Providing calm, strategic support when reputation is in question
Corporate and crisis communications: what’s involved?
| Initiative | What it involves |
|---|---|
| Corporate profiling |
|
| Spokesperson promotion |
|
| Trade & local PR |
|
| Crisis communications |
|
| Media training |
|
Measuring success of corporate and crisis communications
Reputation and profile-related measurements include:
Monitoring coverage
Monitoring sentiment
Tracking corporate/profile-building coverage
Reviewing media opportunities and spokesperson activity
Evaluating the quality and relevance of your coverage, rather than just volume