Corporate & Crisis Communications

Positioning your people as the experts they are and protecting your reputation at all times.

Reputation has never been more important.  In the world of AI, where user-generated and review based content is king, it’s crucial to have a strategy in place to ensure your brand is a beacon of authority and trust.

Earned editorial coverage, placing your spokespeople at the heart of important conversations, can be hugely beneficial in driving authority. And when things don’t go right, having a trusted and experienced PR professional dealing with the media ensures reputational damage is minimal. Corporate and crisis communications ensures you’re recommended for all the right reasons and your brand is held in high esteem, always

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What’s included within corporate and crisis communications?

  • Building the profile of your brand and the personalities of the experts within it

  • Getting your experts’ voices shared in relevant media, including expert positioning quotes, interviews, podcasts etc. 

  • Preparing for difficult situations including facilitating media training if required

  • Providing calm, strategic support when reputation is in question

Corporate and crisis communications: what’s involved?

Initiative What it involves
Corporate profiling
  • Raise the profile of the business
  • Identify relevant trade and local media opportunities
  • Promote key spokespeople
  • Position senior people as credible voices within their sector
  • Identify commentary opportunities
Spokesperson promotion
  • Identify appropriate spokespeople
  • Develop their media profile
  • Find opportunities for expert commentary
  • Build relationships with relevant journalists
  • Support spokespeople with messaging
Trade & local PR
  • Identify relevant trade publications
  • Local press opportunities
  • Sector-specific stories and commentary
  • Corporate announcements and business news
Crisis communications
  • Strategic support when something goes wrong
  • Assess the media/reputational situation
  • Develop appropriate messaging
  • Draft holding statements
  • Prepare and issue media statements
  • Manage media enquiries
  • Coordinate communications during a crisis
Media training
  • Prepare spokespeople for media interviews
  • Help them communicate clearly and confidently
  • Prepare for difficult questions
  • Ensure messaging is consistent

Measuring success of corporate and crisis communications

Reputation and profile-related measurements include:

  • Monitoring coverage

  • Monitoring sentiment

  • Tracking corporate/profile-building coverage

  • Reviewing media opportunities and spokesperson activity

  • Evaluating the quality and relevance of your coverage, rather than just volume

If you need expert help to build and protect your brand and its reputation, I can help.

Contact Kate