Media Relations & PR Content
Creating stories journalists love, for the publications read by your customers
When you’ve worked in the travel PR industry for over 20 years, there’s always something worthwhile to make a story about. But a story isn’t enough on its own - knowing what your target publication’s journalists will actually publish is the most important thing, closely followed by how to get noticed by those journalists. I take care of all of this, measuring results and keeping you in the loop all the way.
What’s included in my media relations and content offering?
Fantastic media relationships (I’m lucky to count travel journalists as some of my good friends)
Stories that not only get published, but which resonate with your target audience
Proactive and reactive PR
Follow ups to ensure journalists have everything they could need, as soon as they need it
| Initiative | What it involves |
|---|---|
| PR content & storytelling |
|
| Proactive media relations |
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| Reactive media relations |
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| Trend monitoring & newsjacking |
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Media and content initiatives: what’s involved?
Measuring success of media relations and PR content
It’s always helpful to see where your coverage is landing. That’s why I’ll keep track of and share the below with you:
Press cuttings
Monthly reporting
Coverage and reach
Relevant metrics such as CPM
Review what's working and refine future activity