With more than 20 years of experience heading up PR for travel brands, both in-house and agency-side, I set up my own boutique consultancy to bring a fresh approach to travel and leisure PR.   

KBX PR was created because I felt there was a gap in the market for a PR agency offering an as-in-house approach.

Always director level PR support

Working with a large PR agency often means high turnover and a mix of seniority within your account team. At KBX PR, every account is personally led by me, drawing on my 20+ year background in the travel industry, to shape both strategy and delivery.

From writing to pitching, reporting to networking, you will have the benefit of two decades of know-how and on-the-ground experience, ensuring your campaigns will be effective, efficient, and impactful.

Travel needs real sector expertise

Travel is its own sector for a reason. It’s not as simple as e-commerce, and the decision making process behind booking holidays is far more emotional than buying your next pair of shoes.

Travel brands need someone who understands that; who knows which media to approach and how to tell your story to ensure it stands out from the crowd. There is no ‘one size fits all’ approach to travel PR.

Travel journalists care about relationships

Head over to my testimonials page for examples of this.

Sure, you can send a pitch to a long media list, or use AI to find contact details, but actually having relationships - built over time and based on trust, accountability, and shared experiences - means that when an email from me comes through, journalists always read it.

And when I say I’m close to journalists, that means I care about them too - I’ve even been known to hold their hand when they need it, including in ambulances and waiting around at hospitals (I’m there to support in the bad times as well as the good!). And when it comes to PR, caring means I won’t send journalists things I know they won’t care about and I won’t waste your time with this either.

Cost effective travel PR

As a boutique agency, I offer the flexibility to tailor cost-effective solutions to your needs, without the overheads of a larger consultancy.

Most importantly, every billable hour is spent with me, giving you senior-level expertise and continuity, rather than work being passed between a rotating team of junior account managers.

AI is here to stay. Is your brand ready?

AI is changing how people discover brands – and PR needs to keep up. Through carefully targeted traditional PR, Digital PR and AI visibility tracking, KBX PR helps improve your brand visibility and representation across the AI-powered search tools your customers are increasingly turning to. By securing the right coverage in the right media titles, I can help ensure your brand is being seen in the places that matter – by both your customers and the AI platforms influencing their choices.